Culture Trend

Branding concept and assets for home and gift retail store.




This was the rebranding of a small, independent home, gift and lifestyle store. The store was rebranding under a new name, with a new inclusive concept. Our approach was to keep the branding strong, but simple – we did not want the branding to overshadow the wonderful products which were being sold, but rather to support them. The branding was created to work across print, web and social media – this meant creating branded badges, and logos that worked in the vertical and horizontal. This adaptable approaches means that the branding is flexible and can be used across different platforms, while still retaining a strong, cohesive visual identity.

We love working with independent businesses, and this is one of our favourite projects. The branding is in it’s final roll out stages, with the store front and website to launch soon… very exciting!